Background
An organic Swiss food brand was facing stagnation in their online sales. The brand had a well-designed website and a broad range of healthy, organic products, but they were unable to effectively reach their target audience and increase sales through online channels. To stay competitive in the growing organic food market, the brand needed a targeted and well-executed Pay-Per-Click (PPC) advertising campaign.
Challenges
The organic Swiss food brand faced several key challenges with their online marketing efforts:
Limited brand visibility: The brand’s online visibility was low, making it difficult for potential customers to discover their high-quality, organic products.
Inefficient ad spend: The brand’s existing PPC campaigns were not delivering optimal results, resulting in wasted ad spend and limited return on investment (ROI).
Ineffective targeting: The brand was unable to effectively reach their target audience, leading to missed opportunities for sales and customer engagement.
Objective
The primary goal was to increase the organic Swiss food brand’s online visibility and drive sales by implementing a targeted and efficient PPC advertising campaign. A comprehensive PPC plan was required to:
- Maximise brand visibility
- Optimise ad spend
- Reach the target audience effectively
Process
Digimooz.eu, a leading digital marketing agency specialising in PPC advertising, was engaged to help the organic Swiss food brand overcome their challenges. The process included the following steps:
Market Research: The Digimooz.eu team conducted comprehensive market research to gain a deep understanding of the organic food industry, customer preferences, and competitor strategies in the Swiss market.
Audience Segmentation: Based on the market research findings, the team segmented the brand’s target audience into clearly defined groups, ensuring the PPC campaign reached the most relevant and valuable potential customers.
Keyword Research: The team performed extensive keyword research to identify high-converting search terms that would drive targeted traffic to the brand’s website.
Ad Creation: With a focus on engaging and persuasive copy, Digimooz.eu crafted compelling ads that highlighted the brand’s unique selling points and resonated with the target audience.
Campaign Setup: The team set up and structured the PPC campaign, using advanced targeting options and bidding strategies to maximise the brand’s ad spend and ROI.
Performance Monitoring and Optimization: The Digimooz.eu team continuously monitored the campaign’s performance, making data-driven adjustments to ensure optimal results and meet the brand’s objectives.
Impact
The targeted PPC advertising campaign implemented by Digimooz.eu had a significant impact on the organic Swiss food brand’s online presence:
Increased brand visibility: The PPC campaign dramatically boosted the brand’s online visibility, bringing their products to the forefront of the Swiss organic food market.
Optimised ad spend: By refining the targeting, bidding strategies, and ad quality, Digimooz.eu ensured the brand’s ad spend was used efficiently, maximising their ROI.
Effective audience targeting: The targeted PPC campaign successfully reached the brand’s core audience, driving high-quality traffic to their website and increasing sales opportunities.
Result
The organic Swiss food brand experienced impressive results following the implementation of the PPC advertising campaign by Digimooz.eu:
Increased online sales: The brand experienced a 40% increase in online sales within the first six months of the PPC campaign, directly attributable to the increased visibility and targeted traffic.
Higher click-through rates (CTR): The compelling ad copy and effective targeting resulted in a 35% increase in CTR, ensuring the brand’s ads were reaching the right audience and driving engagement.
Lower cost per acquisition (CPA): The optimised PPC campaign led to a 25% reduction in CPA, demonstrating that the brand was efficiently acquiring new customers at a lower cost.
Improved return on ad spend (ROAS): The strategic PPC campaign delivered a substantial ROAS, with the increased sales far outweighing the investment in advertising.
Enhanced brand awareness: The increased visibility from the PPC campaign helped the organic Swiss food brand build greater brand awareness and recognition in the competitive organic food market.
Data-driven insights: The continuous monitoring and optimization of the PPC campaign provided valuable insights into customer behaviour, preferences, and market trends, enabling the brand to make informed decisions for future marketing strategies.
The organic Swiss food brand’s collaboration with Digimooz.eu led to a significant transformation in their online presence and sales performance. The targeted and efficient PPC advertising campaign not only increased brand visibility and drove targeted traffic but also resulted in higher sales and an impressive return on investment.
